How ASMBL Drives a More Productive Commercial Sales Team

Challenges of a Commercial Sales Team without DAM

Commercial sales teams often grapple with the complexities of managing digital assets. The difficulty in finding and sharing the right assets, ensuring brand consistency, and tracking asset usage can lead to significant inefficiencies that not only waste valuable time but decrease productivity and negatively impact sales performance.

A robust Digital Asset Management (DAM) system can alleviate these issues by providing a reliable centralized repository for digital assets that enables easy searching and sharing, maintains brand consistency, and ensures the right assets are always at the sales team’s fingertips.

The Benefits of a DAM Platform

While a DAM solution is an indispensable tool for commercial sales teams aiming to manage their digital assets effectively, they are not all created equally.

Smarter DAM solutions feature a centralized, AI-enabled repository for storing, organizing, and retrieving digital assets to simplify the process of finding and sharing the right digital content. Additionally, they ensure brand consistency by serving as a single source of truth for all brand assets. They also enable tracking of asset usage, providing valuable insights into the effectiveness of marketing campaigns and helping sales teams refine their strategies for better results.

ASMBL: The AI-powered DAM Solution

ASMBL leverages the power of AI to enhance its DAM capabilities. Its AI-powered tools automate tasks such as asset tagging, categorization, and search, making it significantly easier for sales teams to locate and share digital assets. Furthermore, AI-driven data analysis provides insights into asset usage, highlighting which assets are most effective and suggesting areas for improvement. The platform has AI at its core—it’s not an add-on or extra cost—making it more effective at streamlining workflows, improving collaboration, and driving better results from marketing campaigns.

Solving Agility Issues with ASMBL

As a large commercial print company, our client faces the unique challenge of catering to a diverse array of industry verticals. Their extensive portfolio of complex print products demands a high level of customization and efficient asset creation. Furthermore, their sales team operates in a high-stakes environment where time is of the essence. Simply put, they must be agile.

One of ASMBL’s most critical benefits is it enables sales teams to rapidly create presentations and pitches. The ability to quickly assemble tailored presentations, incorporating the latest product information and visuals, is crucial is a must to remain competitive and relevant. The platform’s unique file sharing and collaboration capabilities allows sales representatives to effortlessly retrieve and compile high-quality, brand-consistent sales materials that are pivotal in convincing potential clients.

Moreover, ASMBL’s intuitive interface allows for seamless customization, enabling sales teams to cater to the specific needs and preferences of each client. This level of personalization not only enhances the quality of pitches but significantly reduces the time spent on the manual assembly of presentations, thereby increasing overall productivity.

Anywhere, Anytime Access to Digital Assets

In the fast-paced and geographically dispersed sales landscape, the ability to access sales collateral from anywhere at any time is indispensable. ASMBL provides sales teams with a centralized repository of digital assets, ensuring that critical information is always at their fingertips, whether they are on the road, in a client’s office, or working remotely. This flexibility is particularly valuable for companies serving a wide array of industry verticals, each with its unique requirements and timelines.

“Having instant access to up-to-date sales materials across the country ensures consistency in our messaging and branding. It eliminates the risk of outdated or incorrect information being used in client interactions, which could otherwise jeopardize our credibility and sales efforts. Plus, the ability to quickly share and collaborate on documents across different locations makes us more collaborative…and responsive.”

Boost Collaboration & Innovation with ASMBL

DAM also plays a crucial role in fostering collaboration and innovation within sales teams. By providing a common space where team members can access and contribute to a collective pool of knowledge, ASMBL facilitates the sharing of best practices and successful sales tactics across the organization.

For example, when a sales representative in one region develops an effective pitch for a particular industry, they can upload it directly to ASMBL where its advanced AI tools and AI-driven tagging capability make it easy for other team members to search for it and find it. Other sales representatives can then adapt the pitch for their own clients, saving time and leveraging proven strategies. This collaborative approach not only enhances overall sales effectiveness, it also strengthens the bonds within teams.

Measuring the Success with ASMBL

The success of ASMBL can be measured through various key performance indicators (KPIs) such as asset adoption rates, search efficiency, and user engagement. Additionally, ASMBL’s predictive analytics capabilities enable marketing teams to assess the effectiveness of their marketing campaigns and make data-driven decisions to optimize their strategies. By tracking these KPIs and leveraging predictive analytics, marketing teams can drive continuous improvement in their marketing efforts.

Best Practices for Implementing ASMBL

Implementing ASMBL requires a strategic approach. Best practices include defining clear goals and objectives, assessing current workflows and processes, and identifying key stakeholders and users. It is also crucial for marketing teams to have a comprehensive understanding of their digital asset inventory and to develop a robust metadata strategy to ensure proper tagging and categorization of assets. By following these best practices, marketing teams can ensure a successful implementation, maximizing the value derived from their digital assets.

However, companies won’t be alone in their ASMBL journey. A dedicated ASMBL team will guide them through the onboarding process, breaking it into management phases designed to prevent interruption to ongoing workflows and deliverables. Plus, a dedicated team of customer experience specialists are always ready to answer questions and work through any challenges, if they arise.

ASMBL is the Answer

ASMBL can, and has, revolutionized the sales process. With the AI-powered platform, sales teams have the ability to quickly create customized sales presentations, access sales collateral anytime, anywhere, and foster collaboration and innovation.

“As we continue to navigate the complexities of selling complex print and marketing products across diverse industry verticals, ASMBL stands as a cornerstone of our strategy, empowering our sales team to operate with unprecedented efficiency and effectiveness.”


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